Alter Ego Media is proud to announce a new strategic partnership with the Association of Television and Radio Sales Houses (egta). As the premier European body for commercial TV and radio platforms, egta boasts a global network of over 180 members spanning 40+ international markets.
egta provides its members with a dynamic network for the exchange of best practices, training programmes and strategic tools for navigating the current challenges and opportunities in multiplatform content monetization. Recently, egta organised its Senior Executives Academy 2025, focusing on maximizing the value of multiplatform TV’s advertisement inventory through future-proof trading and pricing strategies utilizing data monetisation and artificial intelligence.
Joining egta is a strategic move for Alter Ego Media which drives the Group’s global expansion and development by leveraging the cutting-edge know-how and international experience to which membership provides access. Furthermore, it secures the Group a seat at the table around which the future of European commercial TV will be decided, reinforcing Alter Ego Media’s strategic positioning in the Greek and European advertising markets.
