Alter Ego Media has announced the acquisition of a 50.1% stake in MORE.GR, the leading digital ticketing platform in Greece and Cyprus. The acquisition of the majority stake represents a pivotal step in the implementation of the Group’s strategic plan to expand into the live entertainment sector and further diversify its revenue streams.
MORE.GR operates in Greece and Cyprus, offering a broad range of services focused on the sale, brokerage, and issuance of tickets for entertainment, cultural, educational, and sporting events. The company manages the leading B2C digital ticketing platform in Greece and Cyprus, boasting approximately 1.85 million registered users and 3.8 million monthly visitors. For the 2025 fiscal year, the Gross Transaction Value (GTV) processed via the platform reached approximately €155 million, with sales exceeding 7,000,000 tickets across more than 27,000 events. MORE.GR’s operations in Cyprus are conducted through its wholly-owned subsidiary, the Cypriot entity “More.com Online Services CY LTD.”
Mr. Ioannis Vrentzos, CEO of Alter Ego Media, stated:
“Our investment in MORE.GR is a milestone in our strategy to expand into the rapidly growing live events and entertainment space. MORE.GR has established itself as the leading digital ticketing platform in Greece, supported by a strong market presence, significant technological infrastructure, and a high degree of trust from both the public and event organizers. We have full confidence in the company’s business plan and the ability of its management team, under the leadership of Haris Karonis, to sustain MORE.GR’s successful growth trajectory. We believe this partnership will generate significant synergies and further strengthen the company’s expansion capabilities.”
Mr. Haris Karonis, founder of MORE.GR, noted:
“Our goal through this partnership with the Alter Ego Media Group is to create added value for the partners and organizers who trust our platform, while offering even higher-quality services and experiences to the hundreds of thousands of users and spectators who choose More for their access to events and entertainment.”
Read the full announcement here.
